MIRAJ
EVENTS

Inspiring new and different ways to think, learn, and discover, the Ithra’s Ithra Lab and iInspire reached the farthest, most remote locations of the Southern Border: Abha, Najran, and Jizan.

Featuring interactive sessions, exhibits, and activities, the very elaborate events targeted the entire region as audiences, and accordingly featured huge set-ups. The Ithra Labs were fabricated entirely within shopping malls. Strong brand identity, and eye-catching design were the key to the events’ grand success, backed by a very smooth complete event management, including digital, multimedia, and technical support.