MIRAJ
EVENTS

Through the in-Kingdom Total Value Add (IKTVA) Program, Saudi Aramco is taking action to drive additional domestic value creation to support a rapidly changing Kingdom and foster future prosperity. The goal of this new program is to promote local content development leading to higher levels of Saudization and local spending to boost the Kingdom’s economy, capabilities, and supply chain.

Miraj was asked to envision the ITKVA brand and develop its unique identity in the market. Although ITKVA bears the brand heritage of Saudi Aramco, we worked within the corporate brand colours and created a more youthful and dynamic brand identity in line with the brand’s vision and mission. Miraj provided complete branding, program literature and developed a fully responsive website for ITKVA.