MIRAJ
EVENTS

The National Industrial Training Institute was established to prepare the youth in KSA to gain entry-level expertise into major corporations and business sectors of the country. The launch event was a national event attended by dignitaries, including HRH Prince Saud Bin Nayef Bin Abdulaziz, and high-level executives from SEC, Saudi Aramco, Sabic, Maaden and all the leading companies in KSA. Miraj developed the brand identity, content and theme for this launch. A ‘Smart Glass’ technological breakthrough was achieved by turning opaque smart glass panels to transparent with a single touch to reveal the event cornerstone. The key messages were delivered via digital infographics, digital touch screens and social media.

Miraj organized and handled the entire event, installing the tent and stage, as well as managing the audio-visual technology, power generation and catering.