MIRAJ
DESIGN

A Brand Identity Manual is a vital publication that dictates brand guidelines and management. It is a comprehensive guide to maintaining a consistent corporate image. As an agency that understands brand management only too well, Miraj was invited to not only create a new brand identity for CMCI, but to support it with a brand identity manual.

After a thorough research of the brand, its market and competitors, and a fact-finding mission later, the new CMCI brand was constructed accurately and creatively. The manual covered everything from logo creation to applications to proper use of photography. The manual was delivered in a hard bound packaging to ensure that it is respected and adhered to.