MIRAJ
EVENTS

Engaging and inspiring

SAUDI ARAMCO - GCC TRAFFIC WEEK ABQAIQ - SAUDI ARABIA

The GCC Traffic Week was organized in recognition of growing concerns over traffic safety. Saudi Aramco Abqaiq chose to renew its efforts at spreading the message of traffic safety and the dangers it pose for citizens. The challenging 7-day event inspired Miraj to develop exciting solutions and a theme that resonated with different age groups. An event mascot was designed to engage with the visitors. Further, actual vehicles and equipment at the venue helped provide a practical experience to demonstrate the benefits of safe driving. Audio-video content played at the event used statistics and real-life incidents to drive home the message of traffic safety.

Visitors were welcomed at the entrance with a large revolving central structure bearing the message, ‘Be Wise. Drive Safely.’ A 3D animation video about traffic safety was continuously played in this revolving structure to help visitors understand the importance of the message