MIRAJ
EXHIBITIONS

Saudi Aramco is one of the world’s leading petrochemicals company focused on oil and gas exploration. Its role in the Kingdom’s chemicals industry is growing and accelerating with a strategic shift towards greater participation designed to increase the local economic footprint of the company’s chemical investments. To deliver this message, Aramco Chemicals planned to improve visibility through exhibitions and conferences.

 As one of the first in a series of exhibition stands, the challenge was to understand the applications of its chemicals business and implement them as graphics on the stands. The design had to stand out and distinguish itself from other Saudi Aramco exhibition concepts. An exclusive brand element had to be conceived that expressed Aramco Chemicals’ identity.