MIRAJ
DESIGN

The branding an the Eid event for Saudi Aramco reflects the spirit of ‘Id’ and offers an interesting mix of events that appeals to all age groups. The challenge was to derive a thematic presentation to the event that goes beyond the objective and the stated brief. The event needed to package imaginative plays, contests, exhibitions and address the issues that attracts people the most. 

Miraj designed 7 large tents, all wrapped in a creative and attractive graphical interpretation of the theme. Interiors were immaculately planned and executed in keeping with the subject and content of each tent.  Set in motion with state-of-the-art touch lighting and sound systems, the 12-day festival gave visitors plenty to choose from, including a modern food court with an assortment of cuisine.